ABOUT US
Immersive Market
The Immersive Market is the Marché du Film’s B2B platform, created to support the development, distribution, and international circulation of immersive works.
PROGRAM DETAILS
Key Dates: 13-15, 17-19 or 20-22 May 2026
Access: Immersive Talks (Marché du Film badge holders), Curators Network & Immersive Showcases (Selected participants only)
Main Venue: Carlton Hotel
Target Audience: Immersive Artists & Producers, Curators & Programmers of Cultural Venues, Investors in Cinema & Other Cultural IPs, New Tech Experts (AI, spatial computing, video mapping, real time engine)
Contact : Immersive Market
The Immersive Market is the natural extension of the Immersive Competition launched last year and illustrates our ongoing ambition to develop innovation at Cannes. We want to play our part in helping spatial storytellers find distribution opportunities and, at the same time, foster stronger connections between the filmmaking industry and immersive professionals. This is perfectly aligned with our strategy to make Cannes a unique place of artistic and technological innovation.
I am particularly proud of this collaboration between the Art Explora Foundation and the Cannes Film Festival, which is launching its first Immersive Market aboard the Art Explora boat. We look forward to welcoming aboard those who imagine and shape the virtual worlds of tomorrow — digital creation professionals who produce the best in innovation. By hosting this new major professional event, we aim at promoting digital creation and innovation, which we will then share with the widest and most diverse audience possible.
