Compétition Immersive – Festival de Cannes

Immersive Spotlights | French Immersion: Working to Amplify Immersive Art in the United States

LIEU
Village Innovation (Pantiero)
DATE
15 May 2025
HORAIRES
From 16:45 to 17:15
Marché du Film badge holders

PROGRAMME DÉTAILLÉ

From 16:45 to 17:15

French Immersion: Working to Amplify Immersive Art in the United States

The U.S. market for immersive art is rapidly expanding, with new opportunities emerging across museums, universities, immersive LED venues, and domes. But how can producers successfully navigate this complex and fragmented landscape? Vincent Florant from Villa Albertine will share insights from the “French Immersion” exhibition grant program and engage in conversation with Pierre-Alain Giraud, producer of Colored, last year’s Festival de Cannes winning immersive experience, to explore strategies for overcoming challenges and unlocking new potential.

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