In 2017, Alejandro González Iñárritu made history at the 70th edition of the Festival de Cannes with his groundbreaking virtual reality piece, Carne y Arena (Virtually Present, Physically Invisible) marking the first immersive work ever presented as an official selection at a major film festival. Recognized for his pioneering vision, Iñárritu received a special Academy Award for the project and continues to be a prominent figure at the Festival de Cannes (even serving as President of the Jury in 2019).

Seven years since its first immersive selection and in line with the Marché du Film’s commitment to exploring new technologies and art forms through its innovative-focused programs, the Festival de Cannes is thrilled to announce the creation of the new Immersive Competition for its upcoming 77th edition. The competition aims to spotlight the next generation of international artists who are redefining storytelling and inventing new narrative-driven experiences that move beyond the traditional two-dimensional cinema screen.

Seven years since its first immersive selection and in line with the Marché du Film’s commitment to exploring new technologies and art forms through its innovative-focused programs, the Festival de Cannes is thrilled to announce the creation of the new Immersive Competition for its upcoming 77th edition. The competition aims to spotlight the next generation of international artists who are redefining storytelling and inventing new narrative-driven experiences that move beyond the traditional two-dimensional cinema screen.

For its inaugural edition, a committee of industry experts and Festival de Cannes representatives, under the supervision of the General Delegate of the Festival de Cannes, will select eight immersive works in competition. Additionally, a curated selection of non-competitive works, illustrating the synergy between immersive experiences and cinema, will complement the program.